Inspired by the booming luxury car market in India, General Motors has announced that it will bring the premium Cadillac brand to the country in two years time i.e 2012. The Cadillac will occupy space amongst the Jaguar, Mercedes Benz and BMW crowd. To do just this, General Motors India is planning to position the Cadillacs between INR 60-70 Lakhs..Even American president Barack Obama’s official vehicle is an armoured Cadillac.
Karl Slym, the president of GM India, had commented on GM’s Cadillac plans for India and here are his words, “Our Chevrolet brand is doing extremely well as every 8 seconds somebody buys our cars. This is a good indicator and India is a growing market with the demand for luxury cars growing…we are looking at introducing our premium brand, Cadillac over the next couple of years. Cadillac is a luxury brand and people in India have a brand recall for the same. We have also done a study and have found that it will not be difficult for us to launch the iconic brand in the country”
Escalade SUV, CTS sports sedan and the new SRX crossover are the cars expected to be launched by cadillac.
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