Toyota will finally have a volume player in the Indian market with the launch of the compact Etios on 1st December 2010.
The Japanese carmaker will first launch the sedan version of the Etios on December 1 followed by the hatchback three months down the line. Last week, Toyota had appointed Oscar winning A.R Rahman as its new brand ambassador who succeeds ace actor Aamir Khan.
Toyota is aiming at selling 70,000 Etios sedans and hatchbacks in the first year and eyeing a 10% market share by 2015.
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